Let’s show them what you’re made of
Poor design is where good ideas go to die — and we’re not about to let that happen to yours.
You’re an experienced business owner and have spent years growing your audience and your expertise. Maybe you have a team to support you, but you’re still lacking the collaboration and innovation you crave for growth.
We’ll help you build a brand with chemistry, clout, and strategy.
That’s where we come in.
Your new refined look will reflect your expertise, for sure, but it’ll also keep things fun, new, and surprising.
We think your brand should feel like a fun jumpsuit — Polished enough to represent the CEO, but always ready for a cartwheel
We help businesses think strategically and get more juice out of their ideas. We believe our way is better, and we’ve built our process on educating and empowering business owners, acknowledging the hard and emotional decisions of small business, and eliminating as much workflow friction as possible.
We’re here to make your ideas look as good in real life as they do in your head
It's true, people eat with their eyes. Businesses shouldn’t have to suffer and ideas shouldn’t flounder because of poor design.
Let’s work together
Every action we take has an impact and we’re dedicated to making our actions inclusive, uplifting, and sustainable.
on a mission
We’re here to help you show off your superpowers by embracing what makes you unique and pairing it with strategic decisions.
We want to help you make money so you can care for the people in your life, and we’ll do so by also caring for the health of our teammates.
Connections to people and to brands are built through great experiences. We try to make work as fun as possible and to infuse customer touchpoints with charming experiences.
There’s no formula for making connections and no silver bullet for branding or marketing. Experimenting allows us to innovate and create meaningfully.
experimentation
amplification
human
fun
Design is more than just pretty aesthetics.
It’s giving women a chance to build the business they’ve dreamed of, create a better life for themselves, and show up for the people they care about most.
We've worked with dozens of online, women-owned businesses to help them turn those ideas bouncing around their head into meaningful, impactful design because we believe that, through our work as business owners, we can create the world we really want to see.
When we design and do business with integrity, great ideas can be seen, heard, and valued. Design can help businesses bravely change the world.
We do brand design based on our values:
Hi, I'm Nicole
isfj • enneagram 5 • Hufflepuff
Let's get some of the boring stuff out of the way first. I went to school for graphic design in journalism, which means I thought I was going to move to New York and become the art director for Cosmo (until, it turns out, I remembered I don't like big cities). I cut my teeth being the Art Director for Southern Weddings and Cultivate What Matters for 8+ years, until I decided to go solo. I'm a Certified Brand Specialist, a speaker and educator, and I've been designing ever since middle school, when I put together newsletters for my friends recapping One Tree Hill episodes.
More importantly, I'm a dog mom, a daily flosser, and a connoisseur of ice cream. I was the kid who had the cops called on her for breaking into school after the day was out. Nowadays, I use my nerd tendencies to geek out about pottery and about small businesses making big waves. I love seeing women sharing ideas and creating more of the products and services they wish they had.
Sarah is the first person you'll meet when you work with us! She preps and organizes all of our projects, makes sure our clients have all the information they need, and works behind the scenes to keep our business running smoothly. She's always got a great book recommendation ready, shares her insights on life with us in our newsletter, and writes our blog!
I'm joined by Sarah Svendsen
our Client & project manager
For profit, for good, for a reason
